Reporting in from the BlogHaus at the Bellagio, courtesy PodTech and Seagate. In between business meetings, I'm spending some time talking to bloggers to get a better idea of what we can do to make the iofy audiobook player a good podcasting player as well. I'm very happy with the software that our development team has created to make listening to an audiobook a simple and pleasurable experience. Now we need to do the same thing for podcasting and video blogs with an audio track.
Yesterday and today, I've talked to bloggers about the differences between regular blogging and multimedia blogging. I had a chance to talk to bloggers with a tight focus - like tablet PCs, storage devices or technology and driving - as well as bloggers that are part of multi-topic blogging teams like Microsoft's Channel 9.
In general, people agreed that podcasting and video blogging are not following the same path as regular blogging. First, multimedia blogging audiences are much smaller, and second, making compelling audio and video content is a lot harder.
Multimedia bloggers were frustrated by the success of text-only blogs. General agreement was that it was much harder to get people to commit to watch a video blog or listen to a podcast unless they were doing something else - typically driving or exercising, just like audiobooks.
